With a well-defined direction in place, the path to realizing our Vision is based on fundamental drivers, instrumental in achieving our goals. Our mission:

• To undertake the bakelite products business with a focus on becoming the leader in product costing while building excellence in every aspect to meet customers’ stringent requirements regarding quality, on-time delivery, safety and environmental concerns.
• To develop an effective management that stresses productivity, perpetual development of the organization, and instilling work ethics in all personnel.
• To build value for the organization in order to become a unique and distinct firm.
• To remain focused on controlled organizational growth and recognizing those who contribute to this growth.

The Company continues to move forward and become the leading Bakelite Products firm in Baroda and eventually the region, while delivering projects that consistently meet international standards.